Volume 13

Sound Business Sense

Part I of Strategic Business Planning focused on the initial steps to take when embarking on a venture to develop a new business. The next step is to solidify the process: The Formal Business Plan.

Sound Business Sense: Strategic Business Planning – Part I

No matter where it is, independent audiology practice is a rapidly expanding sector of the profession. The audiologists choosing this path are truly fostering the successful transition of audiology into an entrepreneurial business-oriented clinical profession. While quite different from other allied professions, audiology has become a stand-alone professional business enterprise poised to treat the growing hearing-impaired population. Both successful and unsuccessful organizations share a fundamental element: Strategy.

Volume 12

Sound Business Sense

Dr. Robert Traynor and Dr. Brian Taylor … different people despite have many letters in common in their last name… have just come out with a new book Traynor, RM & Taylor, B. (2026). Strategic Practice Management, 4th Edition.

Sound Business Sense

Research into behavioral management has repeatedly demonstrated that when employees feel management is concerned about them by improving their working conditions, they work harder and with better accuracy in all areas of their responsibilities.

Sound Business Sense

The modern practice of audiology requires clinicians to understand the business dynamics of their profession. Knowing the economic indicators is one of the variables that can present a view of future business climate allowing for predictions and adjustments to those predictions for continued success.

Sound Business Sense

In the last Sound Business Sense, the discussion centered on the business cycles that are part of any “free market” system. Businesses thrive on the reliable prediction of revenues and earnings for continued success, possible expansion, and startup ventures; however, the onset of the COVID crisis disrupted all free-market economies, so there were no longer stable prediction capabilities. These major economic fluctuations have not been seen in over a hundred years.

Volume 11

Sound Business Sense

Global Edge describes Canada’s economy as a market economic system in which the prices of goods and services are determined in a free price system. Canada and the United States are both great examples of market-driven economies where the amount of a product that consumers demand usually indicates to managers within an industry, how much of that product is to be manufactured and distributed for what price to the marketplace.

Sound Business Sense

CanadianAudiologist.ca is honoured to welcome Dr. Bob Traynor to our family with his new column called Sound Business Sense on important business issues that affects the audiology community. Because this is Bob’s inaugural column, we have decided to run this important addition as both an article and as a column in this issue.