View Tag: ‘stigma’

Volume 4

Breaking the Vicious Circles that Perpetuate Negative Attitudes Towards Hearing Care

Curtis Alcock explores the widely held assumption that people don’t want to be seen wearing hearing technology. Believing this, the industry has develop hearing solutions designed to be concealed. He wonders why hearing care professionals suggest people want to keep it hidden? Out of all the positive messages we could have focused on, why chose a negative one?