View Tag: ‘stigma’
The acoustic amplification of sounds by hearing aids is the most common corrective strategy for the management of hearing loss, with satisfaction rates among users surpassing 80%. Despite their efficacy, only one third of candidates for hearing aids will purchase and use them.
Curtis Alcock explores the widely held assumption that people don’t want to be seen wearing hearing technology. Believing this, the industry has develop hearing solutions designed to be concealed. He wonders why hearing care professionals suggest people want to keep it hidden? Out of all the positive messages we could have focused on, why chose a negative one?