Sound Business Sense: Strategic Business Planning – Part I

No matter where it is, independent audiology practice is a rapidly expanding sector of the profession. The audiologists choosing this path are truly fostering the successful transition of audiology into an entrepreneurial business-oriented clinical profession. While quite different from other allied professions, audiology has become a stand-alone professional business enterprise poised to treat the growing hearing-impaired population. Both successful and unsuccessful organizations share a fundamental element: Strategy.