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Clinics Corner: Pricing Dilemma in Audiology

As an audiologist and clinic owner in Toronto, I find myself facing a dilemma that many healthcare providers encounter: how do we set pricing that reflects both the value of our services and the realities of running a business?

The Way I Hear It

Recently, my consumer articles for HearingHealthMatters.org (HHTM) have centred on how we, as people with hearing loss, handle the small indignities of the hearing loss life – the incidents that, while common, still manage to spark an uncomfortable emotional response every time.

From the Labs to the Clinics

If you have no clue about what this title means, then you are not alone. Eager to find the latest research in the field of audiology and to elucidate its practical importance in audiology (that being my mandate for Canadian Audiologist), I searched for a very recent scientific publication. A paper from January (2025) in Frontiers in Audiology and Otology immediately sparked my curiosity, not least because from the title, I had absolutely no idea what it was about. If you read this column with its title the same as the paper, I suspect you have the same feeling.

Sound Business Sense

The modern practice of audiology requires clinicians to understand the business dynamics of their profession. Knowing the economic indicators is one of the variables that can present a view of future business climate allowing for predictions and adjustments to those predictions for continued success.

A Fast Note about Slowed Temporal Processing in Older Adults

It is well known that the prevalence of audiometric hearing loss increases markedly as adults age. The hallmark of age-related hearing loss (ARHL) is elevated audiometric thresholds in the high-frequencies. Reduced audibility of high-frequency speech cues can result in difficulties in understanding speech because of misperceptions. Amplification provides solutions but temporal processing problems may continue contributing to difficulties in understanding speech in noise.

Subjects Wanted

Are you or someone you know interested in how hearing loss affects the enjoyment of music? A research team at Johns Hopkins University is conducting a study to explore this important topic. Led by Dr. Alexander Chern, the study aims to identify the factors that contribute to music enjoyment for people with hearing loss, aiming to improve how music is heard for these individuals.

Industry News

Dr. Kathy Pichora-Fuller, PhD, honoured with the 2025 Carhart Memorial Award from the American Auditory Society In 2025, Kathy Pichora-Fuller (Professor Emerita, Department of Psychology, University of Toronto) was selected to deliver the Raymond Carhart Lecture by the American Auditory Society. Raymond Carhart is often described as the “Father of Audiology,” and his memorial lecture…

CAA News

Read the newly released issue of the CanadianAudiologist, the official publication of the Canadian Academy of Audiology (CAA).  Among some of the articles we have: We also have well thought-out columns in areas where you may not normally tread.  In short, this issue of CanadianAudiologist.ca has something for everyone. I hope you are enjoying the snow…

Message from the President

Join the Canadian Academy of Audiology: Elevate Your Career & Profession As an audiologist, you can choose where to invest in professional associations. I want to share why I’m a proud Canadian Academy of Audiology (CAA) member—and why you should be, too. CAA membership is built on four key pillars: Education, Advocacy, Support, and Promotion….

Message from the Editor-in-Chief

Accessibility, Billings, and Hearing Aid Manufacturers The Apple AirPods Pro II has recently received a Class II Medical License in Canada and personally, I welcome this as long as the consumer uptake is appropriate- adults with a mild to (at most) moderate level of sensori-neural hearing loss.  The audiology community has always welcomed increased accessibility…