View Tag: ‘marketing’

Volume 8

Name Calling: Complexities of product naming from a manufacturer’s perspective.

At the rate at which new products are introduced in our industry, product naming is a constant effort for manufacturers, and it’s not as easy as you might think.

Volume 4

Not Selling Hearing Aids and Its Effect on the Audiology Profession: A Comparison between Québec and Ontario

What would audiology be like if audiologists would have never been granted the right to sell hearing aids? Although it’s impossible to go back in time, this question can still be partly answered by what could be called a case-control study. Indeed, there exist one province in Canada—Québec—where audiologists are not allowed to sell hearing aids.