View Tag: ‘strategic planning’
Volume 13
Sound Business Sense
In our formal business planning process in Issue 3 the discussion ended with the Practice Overview section and a cursory list of Market Assessment considerations. As we move into the market assessment section, Parsons (2026) identified five critical points for reviewing the market: Industry Overview, Target Market, Competition, Pricing, and Forecast.
Sound Business Sense: Strategic Business Planning – Part I
No matter where it is, independent audiology practice is a rapidly expanding sector of the profession. The audiologists choosing this path are truly fostering the successful transition of audiology into an entrepreneurial business-oriented clinical profession. While quite different from other allied professions, audiology has become a stand-alone professional business enterprise poised to treat the growing hearing-impaired population. Both successful and unsuccessful organizations share a fundamental element: Strategy.